Usability evaluation of new design

TEAM

UX Researcher, Chief Product Officer at Fyndiq

ROLE

UX researcher

OVERVIEW

Fyndiq needed to evaluate the usability of their redesigned website. The evaluation encompassed unmoderated usability tests simulating real buying experiences, targeted tests for specific features, and a heuristic evaluation utilizing the Nielsen Norman Severity Rating Scale.

METHODOLOGY

The evaluation consisted of two main components:

1. Unmoderated Usability Tests:
   
   

   • Five tests were conducted to simulate real buying experiences, providing insights into the overall user journey from product search to checkout.
   • Another set of five tests targeted specific features identified by the client, allowing for focused evaluation and feedback.
     
     All usability tests contained the same followup questions about their experience, perceived ease of use, and perceived trustworthiness.
     
     

2. Heuristic Evaluation:
   
   

   • A thorough evaluation of the website was performed using recognized usability heuristics.
   • Usability problems were identified and categorized based on severity using the Nielsen Norman Severity Rating Scale.

TOOLS

Powerpoint

Teston (unmoderated usability tests)

FINAL DELIVERY

The deliverables from this usability evaluation included a detailed usability problem report from the heuristic evaluations and a usability report from the usability tests.

• Over 80 usability problems identified and prioritized using the Nielsen Norman Severity Rating Scale
  
• What users liked and didn't like
• Customer satisfaction score
• Trustworthiness score

By systematically uncovering and prioritizing these problems, the evaluation ensured that the client could launch their redesigned website with the most critical usability bugs fixed, which positioned them for a successful launch across the nordics.